Our brand is a tribute to the Mod subculture, which originated in England, in the late 60s.
This movement was created by a generation of youths with a deep passion for fashion, music and motor scooters, seeking freedom and independence. Since then, the term Mod has been used over the years to generally describe anything that was believed to be popular, fashionable or modern.
- “Moving and learning” was the maxim.
Encouraging modernity without forgetting the past, was the concept where these young precursors found their inspiration and which today fuels energy and creativity to Modfitters.
Style, innovation and tradition are our daily inspiration.
The result is visible in the classic fitted styles, bright colours and refined details, summing up a collection quite “modernist”.